Magneto is a leading eCommerce platform trusted and used by many business owners worldwide. Approximately 270,000 stores run on Magento.
Building a Magento store is not a difficult task, challenging part is to improve on search engine rankings and increase sales. SEO for Magento 2 helps to increase the traffic to your store. Every Magento store owner wishes to stay on top of search results for the products they are selling. Digital Marketing has changed the way how you reach to your potential customers and how you increase your sales. Search Engine has become a primary way for customers to reach out to brands and their products. Search Engine Optimization helps brands to enhance their visibility on Search Engines.
In this blog, we will look at some SEO techniques to make your Magento 2 store rank well in Search Results.
SEO Techniques for Magento 2
SEO FRIENDLY URL STRUCTURE
A good URL structure works well for your visitors and search engines. Your URL should be,
– Descriptive and readable
– Consistent
– Lowercase
– Unique and relevant to your page
Keep URLs shorter by not including the product category key in the product’s URL. It is recommended to include a unique identifier such as SKU in product URLs. You can install an extension to achieve this.
Automatically redirects URLs if the key changes. If URL changes after pages are published, your visitors and search engine should redirect to the correct URL when they request an old URL.
WORK ON YOUR HEADINGS
A well-defined heading structure helps your visitors and search engine to scan and understand your page structure and topic easily. Some of the best heading practices are listed below.
– Don’t use images within H1 headings tag, H1 text should have text which conveys the main topic of the page
– Heading length should be less than 60 characters
– Don’t apply H2 headings to product names on product category overview pages
– Choose your Product-category, product, and page names wisely, because those will be used as the H1 headings by default.
– Don’t use multiple H1 headings
CRAWLING AND INDEXING
Use the below techniques to make it easy for search engines to crawl your Magento store.
Robots directive can be used to prevent duplicate content. It communicates your preferences regarding crawling and indexing to search engines. It is recommended to add robot directives to prevent search result pages and low-quality pages to be crawled by search engines.
XML sitemaps are an efficient way to tell the search engines which pages to crawl and index. Some of the best practices mentioned below.
– XML sitemap should be updated regularly with your website’s content
– List up to 50,000 pages in a single sitemap
– Sitemaps file size should be below 50 MB
– Reference the XML sitemap in robots.txt file
Robots.txt file is essential to direct search engine crawlers in right direction. It prevents crawlers to index URLs which contain words such as search, catalog search, login, SID, etc..
SITE SPEED
Magento requires a decent amount of hardware resources to run smoothly. Having a Magento optimized hosting provider is essential to run your eCommerce store properly. Your hosting should also support Redis and Varnish. It should be CDN compatible. Website load time is a critical element to improve your search engine rankings.
These SEO tips can help you get the desired results in search engine rankings and enhances the visibility of your store. SEO is a continuous process and you need to understand your eCommerce store before implementing these steps.
If you want further information on how to implement SEO for your eCommerce store,
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