MOBILE ECOMMERCE: THE NEXT BIG THING
Mobile e-commerce is a big show these days, the trends it brings are just out of the box, none ever used before. With an increase in internet penetration, the involvement of individuals on mobile e-commerce has risen like never before. E-commerce is not just selling goods and services online, it’s a bucket of things that all of us don’t know about.
Talking about e-commerce development, it is projected that the retail ecommerce sales will go to $4.8 trillion by 2021, globally. The ‘Next Big Thing’ for mobile e-commerce is that more than 54% of the total e-commerce sales will account from the mobile applications.
EMERGENCE OF MOBILE E-COMMERCE
The foundation of mobile ecommerce wasn’t something that happened overnight. Instead, it came in different phases/eras and settled in layers in the e-commerce world. Starting from phase one, where it explained about Pioneers in the field.
Pioneers made a way for e-commercePioneers like Amazon and eBay make their steps by making you buy the products or services online. They kind of traced the customer buying behavior and held you back. With secured payment gateways through PayPal and performing similar practices, the e-commerce pioneers generated the trust of the users and helped them in realizing the reliability of the process.
Multinational corporations lead the era and try to bring a revolutionary change in the lifestyle of the individuals.
Peer to Peer recognition & BrandingThe next era in e-commerce penetration was when the peers were trying to get into the shoes of the pioneers. Creating the need was already done but the involvement of the newbies was the need of the hour. Different brands launched themselves, some into the specific niches and some like that of eBay & Amazon.
The companies were jotting the points about the consumer’s buying behavior and establishing their websites (leaving a corner for further improvisation). This created a kind of community around the E-commerce world that necessitates the usability of those platforms and encourages them to perform more than ever.
Adding Value to your Ecommerce BusinessThe current era is talking about Mobile E-commerce that is a great value addition to the life of everyone in the present time. May it be shopping through a mobile application, a payment through the mobile phone, or you’re dealing with the banking transactions.
Companies are adding layers to e-commerce development by involving a secured payment system with OTP, providing services like buy now and pay later, and many more. These add-ons signifies a tremendous inclination of the consumers towards retail ecommerce, directly or indirectly.
They say that ‘the companies that are inclining more towards mobile e-commerce have higher chances to get a good conversion and a better ROI than the ones not doing.’
THE NEXT BIG THING, WHY?
Why does everyone else think that mobile e-commerce is the next big thing, have a look at the characteristics that signifies so.
1. Improved Customer Buying Experience
Augmented Reality (AR) and Virtual Reality (VR) complement the best to let you do your business these days just with the mobile phone application. Also, the use of chatbots & messengers are making it easy for businesses to connect with the consumer.
This is defining the next big picture coming to mobile e-commerce and helping in achieving the desired sales and promotion.
2. Increased Growth Potential
More than 50% of the traffic has come through the m-commerce from the year 2016 to 2020, said the statistical data. This depicts the growth potential of the mobile e-commerce market in the current and coming times.
3. Great Omni-channel trial
Regulating your business on more than one platform helps in delivering phenomenal results. Also, operating the business both online & offline is a great exposure and boosts the sales up to 190%. At the same time, bottling down your brand into the mobile screens is good for your e-commerce business’s marketing, selling, and promotional activities.
4. Multiple Payment Options
A diverse range of options to pay on your online orders is just another catch to the e-commerce development companies these days. Such as having an e-wallet for a website, a secured gateway to save your card details, and many more.
The fact is mobile e-commerce is not going anywhere, instead it is the next new trend, modern retail. As a result, ecommerce platforms and businesses have made the websites more mobile-friendly than before and are 100% responsive to the consumer.
Hire a top e-commerce development company to design a mobile-unique website specifically for mobile phones and has a different appearance than that of the desktop’s website.
Therefore, a brand with a mobile-friendly website can help you draw a better conversion as it is easier to navigate for the user. Also, it helps in combating the challenges that the other platforms may have while doing business both online and offline.