How Can You Grow Your Business With Google Ads?

The simplest answer is, it brings traffic to your website or business and increases sales and revenue for this. It plays a vital role in increasing the reach of marketing campaigns. Short-term marketing campaigns have more advantages than long-term campaigns.

Hire someone expert to set up a Google search advertising campaign, or Display Advertising, or a remarketing campaign or Shopping Ads. Do you know that those who watch these ads are 155% more likely to search for the brand specific term and make double the revenue the brand invests on ads? The top 3 to 4 ad spots in Google search for the most competitive keywords receive 40% of all the clicks and shopping ads generate more sales than others.

Sure, Google Adwords boosts traffic, conversions and clicks on your website but don’t you think it is an efficient way to increase your brand awareness? Everytime you search for a keyword, you see a website on top of the search results in the ad spot area. Whether you click on it or not, it imprints itself on your mind.

With Google AdWords, brands can advertise to the audience when they are researching about their product category in the search engine. Advertisers can also increase their audience size by targeting people on other websites through Google Display Network. Thus, brand awareness is one of the most common benefits of Google AdWords.

The visibility businesses get on Google is much more valuable in terms driving sales than any other medium. On the search engine, businesses have the golden opportunity to come in front of people at the exact time when they are looking out for their product or service.

But if the opportunity is so big, competition will be really high. That’s why organically ranking on search engines is a time-consuming and tedious task. With proper optimization of the websites and availing credibility from authorized websites through backlinking can bring good results organically, but it takes time.With Google AdWords, businesses can get results much faster. There is competition here as well. But the good news is along with the bid amount. The keyword’s quality score, i.e. ad relevance, landing page experience, and expected CTR, determines the ad’s position. Hence, proper optimization of Google AdWords along with the required bid can bring in great ROI.

Any business, regardless of size, wants to be found on the first page of Google. Getting seen by customers at the exact time they are looking for your information, products, services, deals or location is intent marketing (marketing based on someone intending to find your products), and it’s profitable.

But with Google Ads, you can compete on the same level, no matter how long you’ve been around or your expertise. You can get your message viewed by your market, exactly when they’re searching for your specific product, service or offers.

You’ve seen it, I’m sure. You visit a site, stay on it for a while, and then leave. But then you keep seeing ads for the company, or even the product page you were on. That’s retargeting.

With Google Adwords, if an interested customer has visited your website, they get a cookie from a code you’ve put on the backend of your site. When they leave your site, you can target your ads to follow them on the Google Display Networks, or Google search.

Think about it… Those people were interested enough to come visit your site. You can get seen by them again – and then again and again – while you’re business is still on their mind.

Let’s say you have a baby products store. An interested parent-to-be clicks on your ad and visits your landing page for strollers. In doing so, their browser picks up your Google AdWords cookie. They leave to do some more shopping around.And yet, when they visit (for instance) a popular parent blog site (which is part of the Google Display Network) they see your ad for strollers again. And again when they go to YouTube.

Google has tons and tons of ad partners. You may have read a blog in your own marketing niche, and seen ads specific to that niche. More than likely that blog is part of the Google Display network.

What does that mean for you? Well, it makes it easy for you to advertise on popular niche sites – where your customers are.

We suggest that if you’re just starting out on Google AdWords, you use the Search and Display option as it gives you a broader reach. As you get used to how Google AdWords work and you’re seeing an increased result in your click throughs, then narrow an ad campaign to the Display Network only. Monitor your results, and improve your ads as you go.

If any customer is searching for a product or service you are offering and your competitors are running ads related to them when you are not; it can create adverse effects on your sales. With Adwords, you can track everything and you can keep an eye on your competitors. How they are running their campaign, what tactics are they applying etc?

Google AdWords gives you tons of customizable options to track and measure all of your campaigns in one dashboard.

You can, for example, set and track your own goals for:
● Return on Investment (ROI)
● Avg CPC
● Traffic to your Website
● No of Clicks
● Sales and Conversions

You can also measure the results of each of your Google Adwords within your ad groups. You can see metrics like:
● What keywords are performing the best
● What headlines get the best click-through-rate
● The times your ads are best performing
● User demographic and use of devices

With Google Ads though, you can set your budget for each ad you run – and you can change it whenever you want. If an ad is performing really well you can increase your results by increasing your ad spend. If it’s underperforming (low impressions, low click throughs, etc), decrease ad spend, stop it, and test something. Simple

Note:Your daily cost is based on a daily average per month, so don’t be alarmed if yours varies from day to day. We recommend starting out with a low budget per day. When your ad is live, track it to measure your results. Adjust your budget based on your ads performance and increase or decrease your budget – or whatever your particular objectives are for your campaign.

• 1. Search
• 2. Display
• 3. Shopping
• 4. Video
• 5. App
• 6. Local

Search ads are text ads that are displayed on Google results pages. As an example, a search for “Hotels in Washington” returns sponsored results:

The benefit of search ads is that you’re displaying your ad in the place where most searchers look for information first — on Google. And Google shows your ad in the same format as other results (except for denoting it as an “Ad”) so users are accustomed to seeing and clicking on results.

Responsive search ads allow you to enter multiple versions of headlines and ad copy (15 Headline and four description variations, respectively) for Google to select the best performers to display to users. With traditional ads, create one static version of your ad, using the same headline and description each time.

Responsive ads allow for a dynamic ad that is auto-tested until you arrive at the version that is best suited for your target audience — for Google, that means until you get the most clicks.

Google has a network of websites in various industries and an array of audiences that display Google Ads, known as the Google Display Network. The benefit to the website owner is that they’re paid per click or impression on the ads. The benefit to advertisers is that they can get their content in front of audiences aligned with their personas.

Video ads are displayed before or after (and sometimes in the middle of) YouTube videos. Remember, YouTube is a search engine, too. The right keywords will place you in front of a video, disrupting the user’s behavior just enough to grab their attention.

Here’s a video advertisement that pops up in the middle of another video on how to tie a tie:

Google App Campaigns promote your mobile application through an ad displayed on Google Search Network, YouTube, Google Play, Google Display Network, and more. You can run ads that encourage your audience to install your app or, if they already use it, to take certain actions within your app.

Unlike other ad types, you don’t design an App ad campaign. Instead, provide Google with your app’s information and audience, and place a bid. Google does the rest to get your app in front of the right eyes:

Another type of Google Ad is Google Shopping Ad Campaigns. Like these other types of ads, shopping campaigns are displayed on SERPs and include detailed product information such as price and product imagery. You can run a Shopping campaign through Google Merchant Center, where you input specific product information that Google pulls from to create your shopping ads.

Instead of marketing your brand as a whole, Shopping Ads allow you to promote specific products and product lines. That’s why, when you search for a particular product on Google, you’ll see ads for different brands pop up along the top and/or side. This is what I see when I search for “running shoes.” The ads at the top are Google Search ads, but the specific products advertised on the side are Shopping ads optimized for the keyword “Men Purse”: